Successful communication for companies in the financial sector – a specialism of MediaWalker.

For two decades, Anette Walker and her team have been advising financial service providers in the area of press and publicity work. Our core skills range from strategy development to the implementation of PR measures.

Our focus on financial services, with excellent contacts to all the major financial and business media groups in Germany, Austria and Switzerland, along with our many years of experience in the financial industry, ensure that your messages hit their target effectively.

Anette Walker
Director and founder of MediaWalker

Services

We offer a broad range of PR services for financial companies, from communications consulting
to producing press releases, image brochures or product flyers, through to designing
websites or organising press conferences and editorial meetings.

Communication strategies

We translate corporate goals into communication goals, derive strategies and measures from them and identify themes that can be used to raise your profile. We are familiar with the rules that journalists work with and what interests them.

Press conferences

We organise press conferences for you as well as background discussions with financial and business media teams that are important for your company. We also prepare press kits and moderate talks.

Press releases

We produce press releases that are newsworthy – written clearly and accurately and tailored to the needs of media staff. We look after the release of press information through a press distribution service individually selected for you.

Journalist support 

We look after the daily business with journalists, from answering enquiries to arranging interview partners from your company, approving texts and supplying photos and infographics.

Guest articles

We come up with ideas for guest articles for you, and write and place them in special editions of newspapers or book projects.

Media coverage

To assure the impact and efficiency of media activities, we monitor and document media coverage and analyse the results.

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Dr Anette Walker  

Dr Anette Walker is the company’s founder and the brain behind MediaWalker.

Since starting her career, the financial journalist and PR consultant (DAPR) has worked in the financial services industry, including a spell as banking consultant and press officer for a fund management company. She founded MediaWalker in 2000 and since then has been involved as a consultant in PR and publicity work for Swiss and foreign financial service providers. She also works as a freelance journalist for various trade magazines and as a moderator.

Philosophy

Focus on financial service providers

MediaWalker only acts as a consultant for companies in the financial sector. We are familiar with financial markets, know what needs to be done to position companies, products and services successfully, and we are in close contact with the media that are important for your business.

Strategic approach

The purpose of good communication is to achieve entrepreneurial, institutional and personal goals. Skilful PR helps to assert your interests more effectively, convey concerns and sell products and services more successfully. In short, communication builds acceptance and trust, opinion leadership and sales success.

Roadmap to success

Every mandate starts with a briefing, where we gather all the relevant information. This is followed by an analysis of the initial situation and the environment relevant to you. On this basis, we develop an individual communications strategy for you, which we implement with a time frame and budget agreed with you. During implementation we regularly evaluate the results to ensure the effectiveness of the activities.

Close contact with journalists

We are in close contact with all the important newspapers, journals, trade magazines, news agencies, online platforms, radio and TV stations in Germany, Austria and Switzerland.

Flexibility

Small boats are more manoeuvrable. In other words, you can instruct us to provide support for your management team or press officer, or appoint us as your external press spokesman. Depending on your communication needs, we offer continuous support or support on a project basis.

Clients

Among our clients are renowned domestic and foreign financial service providers such as banks, asset managers, insurance companies, hedge funds and private equity houses.

We’re happy to give details in a personal consultation. 

Get in touch with us.

Sphere of activity

Do you want to raise your company’s public profile?

Get in touch with us!